InCred Money
Associate Product Manager (Internship)
Jun 2025 - Present
Fintech- Built an automated user conversion scoring system using AWS S3, Branch SDK, and cohort segmentation to target high-potential users
- Integrated Mixpanel to track 30+ key events, analyze funnels, and identify major drop-offs, leading to UX improvements and recovered conversions
- Mapped user journeys to pinpoint friction points and reduce drop-offs
- Performed market benchmarking and user research to validate features and prioritize the product roadmap

